by John | 1, Mar 2021 | The Marketing Snapshot, Video |
This week’s The Marketing Snapshot is a chat with Shelley Wilson. As well as being a prolific author, Shelley is a copywriter for small business owners. In this chat we talk about why copywriting is important and how similar it is to photography in the way it... 
by John | 19, Feb 2021 | The Marketing Snapshot, Video |
In this week’s The Marketing Snapshot I’m already sailing close to the edge… While I would agree that sales isn’t marketing, there’s no point in marketing if you can’t sell. And so on that basis, here’s Jules White of Live It... 
by John | 15, Feb 2021 | The Marketing Snapshot, Video |
Welcome to the very first in a series I’m calling ‘The Marketing Snapshot’. This series is intended to help business owners make sense of marketing. In working with business owners I realised that many see marketing as a single discipline when in... 
by John | 29, Jul 2020 | Blogs, Video |
Hi there. Today’s video is a quick photo tip,and I’m not just going to give you the tip, I’m going to explain a little bit about why we do it. The photo tip is all about eye contact. You’ll notice that most people are looking straight into the... 
by John | 15, Jul 2020 | Blogs, Video |
In this video, I talk about why photographs are so important in your marketing. We’ve all heard the overused, adage “a picture paints a thousand words”. But let’s face it, it is really true. Have you ever thought about why that is? As a... 
by John | 31, Jan 2020 | Blogs, Client Interview, Video |
Vicky Fraser and I have been working together for about 4 years now (maybe more, neither of us can remember!) I was a listener to the Business For Superheroes podcast which is both hilarious and useful if you run your own business, Vicky chats with her husband Joe... 