The Marketing Snapshot

This series is intended to help business owners gain a better understanding of marketing.

In working with business owners I realised that many see marketing as a single discipline when in fact it has many. Agencies often cover a broad range of these, but there are many excellent businesses that are focused on a specific area of marketing; I’m talking social media specialists (even that can be broken up into constituent parts; Facebook, LinkedIn, Twitter, Instagram, Clubhouse….the list goes on). Then there are advertising specialists e.g. PPC (pay per click), Facebook ads. There are videographers, copywriters, branding experts, graphic designers, web designers. Did I mention photographers?

In this series, I will be chatting with other business owners about what they do, why it’s important and how they do it differently from their competitors. My intention is that it will be worth 10 minutes of your time to watch each week. There will always be a tip that the viewer can take away and implement in their business to improve their marketing.