The Marketing Snapshot

This series is intended to help business owners gain a better understanding of marketing.

In working with business owners I realised that many see marketing as a single discipline when in fact it has many. Agencies often cover a broad range of these, but there are many excellent businesses that are focused on a specific area of marketing; I’m talking social media specialists (even that can be broken up into constituent parts; Facebook, LinkedIn, Twitter, Instagram, Clubhouse….the list goes on). Then there are advertising specialists e.g. PPC (pay per click), Facebook ads. There are videographers, copywriters, branding experts, graphic designers, web designers. Did I mention photographers?

In this series, I will be chatting with other business owners about what they do, why it’s important and how they do it differently from their competitors. My intention is that it will be worth 10 minutes of your time to watch each week. There will always be a tip that the viewer can take away and implement in their business to improve their marketing.

The Marketing Snapshot: 13 – Laurel Bennett – Personal Brand

The Marketing Snapshot: 13 – Laurel Bennett – Personal Brand

This week's The Marketing Snapshot is a chat about personal brand with Laurel Bennett of weareccm. Laurel and I chat about what personal brand is and why it's so important to anyone with their own business, especially if it's a service-based business. As always the...

The Marketing Snapshot: 12 – Rob Harrison – Proposition

The Marketing Snapshot: 12 – Rob Harrison – Proposition

This week's The Marketing Snapshot is a chat with Rob Harrison of Glued. Rob works with businesses to uncover their 'superpower' and then help them it explain to their clients. Their 'superpower' is the reason that they do what they do and it's usually a really good...

The Marketing Snapshot: 11 – Nicola Moss – Instagram

The Marketing Snapshot: 11 – Nicola Moss – Instagram

This week's The Marketing Snapshot is a chat with Nicola Moss of Moss Social. Nicola assists her clients with their social media, allowing them to focus on their business. In this episode, Nicola and I chat about Instagram she gives some great tips on how to build...

The Marketing Snapshot: 10 – Hollie Whittles – FraggleWorks

The Marketing Snapshot: 10 – Hollie Whittles – FraggleWorks

This week's The Marketing Snapshot is a chat with Hollie Whittles of FraggleWorks. Hollie is the new FSB Chair for West Midlands as well as being a TedX speaker, HR Director for Purple Frog along with other responsibilities too numerous to mention (I don't know where...

The Marketing Snapshot: 9 – Zoe Russell – ZHR Marketing

The Marketing Snapshot: 9 – Zoe Russell – ZHR Marketing

This week's The Marketing Snapshot is a chat with Zoe Russell of ZHR Marketing. Zoe helps small businesses with marketing. In this chat, we talk about how tricky marketing can be when you're a startup business and how having a step by step process can be really...

The Marketing Snapshot: 8 – Clare Walkeden – Auburn Consultancy

The Marketing Snapshot: 8 – Clare Walkeden – Auburn Consultancy

This week's The Marketing Snapshot is a chat with Clare Walkeden of Auburn Consultancy. Clare works with businesses to create a holistic marketing approach, but she's not just a marketer, she's a coach too and uses the outdoors to help with the process. In this chat,...

The Marketing Snapshot: 6 – Gus Bhandal – The M Guru

The Marketing Snapshot: 6 – Gus Bhandal – The M Guru

This week's The Marketing Snapshot is a chat with Gus Bhandal of The M Guru. Gus is a social media guru and in this chat, we talk about why social media is important for businesses, how to pick your platform(s) and what to do with it(them) once you have. You can find...

The Marketing Snapshot: 5 – Steph Stradling – Othen Creative

The Marketing Snapshot: 5 – Steph Stradling – Othen Creative

This week's The Marketing Snapshot is a chat with Steph Stradling of Othen Creative. Steph is a branding expert and in this chat we talk about why brand is important for businesses. You can find out more about Steph here: othencreative.co.ukThe Marketing Snapshot The...

The Marketing Snapshot: 4 – Sandra Garlick – Woman Who founder

The Marketing Snapshot: 4 – Sandra Garlick – Woman Who founder

This week's The Marketing Snapshot is a chat with Sandra Garlick MBE of Woman Who. On 2021's International Women's Day it seems only fitting to feature Sandra who is a powerhouse for women in business. Sandra mentors women in business, using her unique skillset and...