by John | 24, Jun 2021 | The Marketing Snapshot, Video |
This week’s The Marketing Snapshot is a chat about personal brand with Laurel Bennett of weareccm. Laurel and I chat about what personal brand is and why it’s so important to anyone with their own business, especially if it’s a service-based... 
by John | 8, Mar 2021 | The Marketing Snapshot, Video |
This week’s The Marketing Snapshot is a chat with Sandra Garlick MBE of Woman Who. On 2021’s International Women’s Day it seems only fitting to feature Sandra who is a powerhouse for women in business. Sandra mentors women in business, using her... 
by John | 29, Jul 2020 | Blogs, Video |
Hi there. Today’s video is a quick photo tip,and I’m not just going to give you the tip, I’m going to explain a little bit about why we do it. The photo tip is all about eye contact. You’ll notice that most people are looking straight into the... 
by John | 15, Jul 2020 | Blogs, Video |
In this video, I talk about why photographs are so important in your marketing. We’ve all heard the overused, adage “a picture paints a thousand words”. But let’s face it, it is really true. Have you ever thought about why that is? As a... 
by John | 17, Jan 2020 | Blogs, Video |
I guess we all know that marketing works, but this revelation from my daughter really made me think….. Familiarity breeds liking The Mere-Exposure effect or ‘Familiarity Principle’; In the 1960s, Robert Zajonc found quite conclusively that people...