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Hi there. Today’s video is a quick photo tip,
and I’m not just going to give you the tip, I’m going to explain a little bit about why we do it.

The photo tip is all about eye contact. You’ll notice that most people are looking straight into the camera and there’s a very good reason for that.

The reason is that it helps to build
a connection between the person who is in the photo and the person who’s looking at the photo.

That’s the first reason.

The second reason is that it gives the impression of confidence because there are body language cues going on there as well.

For instance, in a photo where somebody is looking away, it might tell you that they’re looking off into the distance and might
be looking at something else that’s out of shot. There could be a very good reason for it.

However; psychologically and body language-wise, what the viewer is probably subconsciously seeing/reading is “I can’t look at you because I am either not confident enough to look at you or I’ve got something to hide”. All these messages are quietly going on in our head and we don’t even realize that a lot of the time.

So, in summary, it’s really important (unless there’s a good reason not to) that when you’re being photographed or doing a selfie, work out where the camera lens is and look straight into it because that will help you to build a connection with the viewer.

If you watch the video above you’ll see at one point I’m watching my image on the screen and then switch back to the camera. The difference is quite obvious, to the viewer and in photos it can make the difference between connecting with your prospect/client and not.

Hope that helps!

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