This week’s The Marketing Snapshot is a chat with Clare Walkeden of Auburn Consultancy.

Clare works with businesses to create a holistic marketing approach, but she’s not just a marketer, she’s a coach too and uses the outdoors to help with the process. In this chat, we talk about marketing as a ‘whole’ and also how her brand shoot with me has helped her business.

You can find out more about Clare here: Auburn Consultancy.

The Marketing Snapshot

The Marketing Snapshot series is intended to help business owners make sense of marketing. In working with business owners I realised that many see marketing as a single discipline when in fact it has many. Agencies often cover a broad range of these, but there are many excellent businesses that are focused on a specific area of marketing; I'm talking social media specialists (even that can be broken up into constituent parts; Facebook, LinkedIn, Twitter, Instagram, Clubhouse....the list goes on). Then there are advertising specialists e.g. PPC (pay per click), Facebook ads. There are videographers, copywriters, branding experts, graphic designers, web designers. Did I mention photographers?

In this series, I chat with these specialists about what they do, why it's important to you and what makes them different.

I'd love some feedback on whether this is useful, so please let me know what you think in the comments. and if you'd like to get involved please get in touch.

1 Comment

  1. Zoë Sweeney

    Hi John, Loved this! Some great points in there that I’ve taken away to think on.

    It’s a minefield, as you say, and these snapshots are a great way to raise awareness of the tools available to support our businesses.


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