On 2021’s International Women’s Day it seems only fitting to feature Sandra who is a powerhouse for women in business. Sandra mentors women in business, using her unique skillset and her own experience to help them grow their personal brand and their business. Sandra also runs the I Am A Woman Who network as well as publishing a now annual book of inspiring women’s stories, the latest of which you can find here. In this chat, we talk about the importance of personal brand and how you can leverage it to turbocharge your business.
You can find out more about Sandra here: www.womanwho.co.uk
The Marketing Snapshot
The Marketing Snapshot series is intended to help business owners make sense of marketing. In working with business owners I realised that many see marketing as a single discipline when in fact it has many. Agencies often cover a broad range of these, but there are many excellent businesses that are focused on a specific area of marketing; I'm talking social media specialists (even that can be broken up into constituent parts; Facebook, LinkedIn, Twitter, Instagram, Clubhouse....the list goes on). Then there are advertising specialists e.g. PPC (pay per click), Facebook ads. There are videographers, copywriters, branding experts, graphic designers, web designers. Did I mention photographers?
In this series, I chat with these specialists about what they do, why it's important to you and what makes them different.
I'd love some feedback on whether this is useful, so please let me know what you think in the comments. and if you'd like to get involved please get in touch.