Rob works with businesses to uncover their ‘superpower’ and then help them it explain to their clients. Their ‘superpower’ is the reason that they do what they do and it’s usually a really good reason to do business with them. Rob and I talk about ‘proposition’, why it’s important for your business and how you uncover it.
The Marketing Snapshot
The Marketing Snapshot series is intended to help business owners make sense of marketing. In working with business owners I realised that many see marketing as a single discipline when in fact it has many. Agencies often cover a broad range of these, but there are many excellent businesses that are focused on a specific area of marketing; I'm talking social media specialists (even that can be broken up into constituent parts; Facebook, LinkedIn, Twitter, Instagram, Clubhouse....the list goes on). Then there are advertising specialists e.g. PPC (pay per click), Facebook ads. There are videographers, copywriters, branding experts, graphic designers, web designers. Did I mention photographers?
In this series, I chat with these specialists about what they do, why it's important to you and what makes them different.
I'd love some feedback on whether this is useful, so please let me know what you think in the comments. and if you'd like to get involved please get in touch.