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Blog & Frequently Asked Questions

These blogs and vlogs are intended to answer the questions that I’m often asked when I meet people off line. If don’t answer your question here please do get in touch!

Telling Your Story in Photographs

Telling Your Story in Photographs

I always find that people are fascinated by why Personal Brand photography is different from headshots. I've blogged before about the difference between the two, however, interestingly I was doing a talk on the subject recently and used an example that someone...

Are You Two-Faced on Social Media?

Are You Two-Faced on Social Media?

Don't be two-faced on social media!   I am aware of a lot of two-faced people on social media...some of them are even three faced.   I'm not talking about being insincere or deceitful, I try to avoid them. I'm talking about using different profile photos on different...

Why John Cleary Photography?

Why John Cleary Photography?

I'm not looking forward to this... If you follow my social media you’ll know that I’m quite good at letting you know why you need good photographs in business, but not particularly at why me. So it may not be a surprise that I’m deeply uncomfortable writing this post....

Would you like to attract more clients?

Would you like to attract more clients?

When it comes down to buying things, as humans, our purchases are generally emotional. Yes, with a big purchase we may use rational thought or logic to decide that we need it. But it's generally accepted that most purchasing decisions are made emotionally. So, imagine...

Too many competitors in your market?

Too many competitors in your market?

Many people I meet while networking express how frustrating it is that there are lots of people offering the same service as them and that it's difficult to stand out in a crowded market. This makes me wonder if I'm a bit odd; I never worry about 'competitors' because...

Why photography is really important for your website

Why photography is really important for your website

In this video, I talk about why photographs are so important in your marketing. We've all heard the overused, adage "a picture paints a thousand words". But let's face it, it is really true. Have you ever thought about why that is? As a species, we have been reading...

Client Interview: Vicky Fraser – Book Coach

Client Interview: Vicky Fraser – Book Coach

Vicky Fraser and I have been working together for about 4 years now (maybe more, neither of us can remember!) I was a listener to the Business For Superheroes podcast which is both hilarious and useful if you run your own business, Vicky chats with her husband Joe...

How can I attract more clients?

How can I attract more clients?

I guess we all know that marketing works, but this revelation from my daughter really made me think..... Familiarity breeds liking The Mere-Exposure effect or 'Familiarity Principle'; In the 1960s, Robert Zajonc found quite conclusively that people develop a...