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Blog & Frequently Asked Questions

These blogs and vlogs are intended to answer the questions that I’m often asked when I meet people off line. If don’t answer your question here please do get in touch!

Would you like to attract more clients?

Would you like to attract more clients?

When it comes down to buying things, as humans, our purchases are generally emotional. Yes, with a big purchase we may use rational thought or logic to decide that we need it. But it's generally accepted that most purchasing decisions are made emotionally. So, imagine...

Too many competitors in your market?

Too many competitors in your market?

Many people I meet while networking express how frustrating it is that there are lots of people offering the same service as them and that it's difficult to stand out in a crowded market. This makes me wonder if I'm a bit odd; I never worry about 'competitors' because...

Why photography is really important for your website

Why photography is really important for your website

In this video, I talk about why photographs are so important in your marketing. We've all heard the overused, adage "a picture paints a thousand words". But let's face it, it is really true. Have you ever thought about why that is? As a species, we have been reading...

Client Interview: Vicky Fraser – Book Coach

Client Interview: Vicky Fraser – Book Coach

Vicky Fraser and I have been working together for about 4 years now (maybe more, neither of us can remember!) I was a listener to the Business For Superheroes podcast which is both hilarious and useful if you run your own business, Vicky chats with her husband Joe...

How can I attract more clients?

How can I attract more clients?

I guess we all know that marketing works, but this revelation from my daughter really made me think..... Familiarity breeds liking The Mere-Exposure effect or 'Familiarity Principle'; In the 1960s, Robert Zajonc found quite conclusively that people develop a...